What Is CPA Marketing and How It Works

CPA Marketing (Cost Per Action) is a type of online marketing where you earn money when a user completes a specific action. The action can be entering an email, signing up to a website, installing an app, or completing a short f

orm.

How CPA Works:

1. You join a CPA network.

2. You choose an offer that fits your audience.

3. You send visitors to the offer page through a landing page or social media.

4. When the visitor completes the required action, you get paid.

Why CPA Is Popular:

Easy for beginners.

No need for customers to buy anything.

Many types of offers: apps, surveys, trials, giveaways.

Challenges:

Approval in networks can be difficult.

You need targeted traffic to convert well.